University of Michigan-Flint

Art direction & design, print

Getting attention from high school students through snail mail is a tough task. With a bright, superhero-inspired mailer designed to demand a look from students, this overview of the university took a fun approach and included a bit of swag in the form of a logo window decal. Metrics from the QR code that drove traffic to the web proved that the piece got attention as students signed up for campus visits at a pace that exceeded targeted goals.