Penny W. Stamps School of Art & Design
Creative direction, editorial strategy, photography direction & design

These concepts were developed to propose a new direction for the Stamps undergraduate viewbook. I wanted to move the publication toward a more personal, story-driven approach that would allow prospective students to understand Stamps through the experiences of the students themselves rather than relying primarily on traditional institutional messaging.

Working with a colleague, I helped identify the students whose experiences we wanted to feature. I then led the photo shoots and spent time getting to know each student, learning where they came from, why they chose Stamps, what influenced their work, and what they hoped to do in the future. Those conversations informed how I approached each story visually and helped ensure that the design supported the individual rather than overpowering their story.

These two students became particularly meaningful to me because my connection with them continued beyond the project. I followed their progress throughout their time at Stamps and was there at graduation to watch them walk across the stage. That experience reflects something I value deeply about working in higher education: the opportunity to know the people behind the work and create communications that represent their experiences authentically.