University of Michigan-Flint
Event strategy & planning, creative direction, identity design & marketing

Blue Bash was created as a new University of Michigan-Flint event to welcome students, faculty, staff, and the surrounding community back to campus following the pandemic. I co-led the planning of the inaugural event and led its creative direction, visual identity, and integrated marketing campaign across print, web, digital, and social media.

I developed a cohesive visual identity and promotional strategy that carried through the event experience, from advance marketing and social content to postcards, event materials, and the event passport. Blue Bash attracted more than 1,000 attendees, exceeding attendance expectations for its first year.